Highest-tenure unrenewed subscriber this cycle: 10 past subscriptions, Hearty Greens Box expired Jun 20, still unrenewed. (Note: Tanya Singh — previously flagged here — renewed both Veggies Box subscriptions on Jun 6; no action needed for her.) This is a founder-level relationship conversation, not a routine reminder.

Chetna Khuller, Santosh Pai, Chaishta Dhingra and Indra Keshari — previously listed here — have all since renewed and are off this list. Remaining unrenewed, by past subscription count: Harneet Talwar (5), Srishti Mandaar & Punita Singh (4 each), Aradhana Sharma (7), Kunal Duggal, S K Raghavan & Brian Rodricks (3 each), Meera Elley (1), Suranya Aiyar & Veena Saluja (0, first-cycle). Personal call or WhatsApp per person.

Astrid Kristensen, Fleuryse Girot, Jyotsana Dang, Sumona Bose — all bought every month Dec–May, gone in Jun. Combined avg monthly spend: ₹15,474. Each call takes 5 minutes and has a 60–70% recovery rate at this stage of lapse.

Bought in May, not Jun. Lead with Fruits — Mango season, Litchi, summer fresh. Personalise by referencing their last purchase category where possible. Use the Download button in the Customers tab to send this list to your sales team. Target: recover 25% of the list this week.

Broadcast revenue was near-zero in Mar–Jun after ₹2.74L in Jan–Feb. Formula: Reminder-type template, active buyer list only (not leads), afternoon send 2–4pm, Fruits as the hero. This single action, done consistently 2× per week in July, should restore ₹50K+ in monthly attributed broadcast revenue.

New customer AOV of ₹702 is well below the 7-month avg of ₹1,014. The Apr cohort shows 67% M+1 retention — proof that fast follow-up converts. A personal "how was your first order?" message within 72 hours of delivery converts 25–30% to a second order. Focus on the customers who spent under ₹500 first.

Flours has grown 490% over 7 months (₹3,445 → ₹20,327). A recipe broadcast (one dish, one flour, one ROF product) paired with Ghee or Spices for a higher AOV bundle. Target: prior Flour buyers who haven't bought in the last 4 weeks.

Mid-month renewals outperformed start-of-month renewals in Jun — 10 renewed "during" the month vs only 5 at the start. Build a 2-touch process: Touch 1 at expiry minus 7 days, Touch 2 on expiry day. Apply to every July subscription expiry. This alone should lift the renewal rate from 54.2% toward 65%+.

Monthly data shows a structural mid-month revenue trough every month. A Jul 14 broadcast to anyone not bought in the prior 8 days, using the Reminder template formula, would break this pattern. Set the calendar reminder now. This one recurring action, executed monthly, could add ₹30–50K/month.

352 of 412 customers (85%) buy less than 1.5 times/month. Pick top 30 by 7-month total spend with ≤1.5 monthly frequency. Offer a 4-week trial sub or loyalty incentive for their next 3 orders. Moving 10 customers to 2 orders/month = ₹14,460 additional monthly revenue — recurring.

Exotic fell 61% from Jan peak (₹37K) to Jun (₹14.5K) due to summer supply constraints. Pull the Jan–Apr 2026 Exotic buyer list. An Aug message — "Exotic returns in October with the season" — prevents complaint calls, manages expectations, and gives you a warm first-week-Oct launch list.

Pull every customer who bought Soup Kit Nov 2025–Mar 2026. The Sep 1 broadcast goes exclusively to this cohort before any general announcement. Prior buyers re-activate at 3× the general broadcast rate.

Renewal revenue ranged from ₹54.0K (Dec) to ₹1.56L (Apr) month-to-month over the 7-month view. Staggering renewals to 4–6 per week creates a ₹80–100K steady monthly subscription baseline instead of the current boom-and-bust pattern.